MDLBEAST SOUNDSTORM 2024
CREATIVE DIRECTION / PRODUCTION / POST
This campaign presents culture not as a trend, but as something that evolves over time through people, relationships and authentic moments.
By contrasting childhood and the present, it becomes clear: cultures does not begin in the present. It has always been there.
Rooted in the local, yet universally understandable.
MUSIC FESTIVAL
RIYADH, SAUDI ARABIA
12/2024
CLIENT
AGENCY
BRANDS
CREATIVE DIRECTION
21RUN
405CURATED
SALOMON
ADIDAS
ASICS
NIKE
ON
ASICS
405CURATED
PRODUCER
CAMERA OP
EDIT
PHOTOGRAPHER
DAVID NÜNNING
TOM RUCKES
HENDRIK POGGENPOHL
TOM RUCKES
RUBEN HEMMINGA
JAN RUCKES
