405(C)AMPAIGNS
FASHION / SPORT / LIFESTYLE / ART
A campaign is only as strong as the thinking behind it.
(C)AMPAIGNS is where strategy and production stop being two separate conversations, where we come in early, shape the idea, and then make it.
PROJECT TITLE
YEAR
CRAFT
DIRECTION
PUSHERTONY lives in the contradiction. Cologne born, Paris based. An artist who builds his work from the exact moments most people scroll past.
The jersey carries his handwriting. The film carries his gaze.
ALL WE EVER WANTED WAS EVERYTHING isn't ambition. It's a reminder. Everything was always there. You just weren't.
By contrasting childhood and the present, it becomes clear: cultures does not begin in the present. It has always been there.
Rooted in the local, yet universally understandable.
ALL WE EVER WANTED WAS EVERYTHING
(STRAEDE X PUSHERTONY )
05 / 2026
NON PER TUTTI PT.1
(UNFAIR ATHLETICS)
CREATIVE DIRECTION / PRODUCTION
PHOTO / VIDEO
04 / 2026
ANTON - PORTRAIT OF AN ARTIST
CREATIVE DIRECTION / PRODUCTION
Proton embodies an inherited survival instinct that demands dominance when facing the outside world. His internal collapse, questioning what is lost when strength is mistaken for humanity.
06 / 2024
TRUE LOVE BEGINS WITH AN OLD JEANS
(LEVI´S)
CREATIVE DIRECTION / PRODCTION
The documentary provides insights into the everyday life of the art figure Pusher Tony. The Cologne based artist is undergoing a bold change that affects both his art and his private life.
06 / 2024
CREATIVE DIRECTION / PRODUCTION
Proton embodies an inherited survival instinct that demands dominance when facing the outside world. His internal collapse, questioning what is lost when strength is mistaken for humanity.
05 / 2024
TRUE LOVE BEGINS WITH AN OLD JEANS
(LEVI´S)
CREATIVE DIRECTION / PRODUCTION
PHOTO / VIDEO
